Ecotourism in Sustainable Regional Marketing

Attention is paid to ecotourism as a fundamental element of sustainable destination marketing. The concepts territory branding and marketing are disclosed. problem development ecological tourism in the regions touched upon. Based on analysis, it was revealed that demand field increasing due ecotourism. Models given unique own model ecotourism, considered through prism Galanchozhsky district Chechen Republic, defined. It shown Galanchozh region most promising direction for region, both terms protecting natural cultural historical heritage, making profit from this developing entire touristdestination. applied significance study lies possibility using findings establish ideological, epistemological methodological foundations territories.